I'm Caitlin Chu, a product designer + former web developer

I help people find clarity in the chaos using my blend of expertise in design craft, systems thinking, storytelling, and teaching.

Work

UX/UI Design App iOS & Android Web

Transitioning 7M+ monthly logins to in-app identity verification

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UX/UI Design App iOS & Android Web

Enabling sports bettors to make larger, secure wire transfers

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Strategy Research Design System

Improving workflows with the new Muse Design System reference site

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Muse Design System project thumbnail
UI Design Branding Visual Web

Increasing user contact rates with a website redesign for S+C Partners

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S+C Partners project thumbnail
UX/UI Design iOS & Android Web

Key takeaways from implementing Electronic Money Transfer security enhancements

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EMT Security project thumbnail

About

Caitlin Chu

Hey! I'm Caitlin, a web developer turned product designer from Toronto, Canada with 8+ years of experience in B2B and B2C industries. This history track combined with my Bachelor of Design education from York University & Sheridan College makes me a code-savvy designer with excellent visual craft skills and technical sense.

Currently, I lead design for authentication at Scotiabank. Previously, I was designing for enterprises such as Cisco and TheScore, after coding for smaller environments like Indus.ai. The nature of these spaces have made me very comfortable with ambiguity and complexity.

Outside of work

My favourite pastimes include escaping to nature spots, playing guitar, watching sci-fi, playing base management games, and cooking.

Testimonials

"She brought an exceptional level of precision to everything she touched. She’s incredibly thorough and proactive in her approach, with that rare ability to zoom in on the tiniest details without ever losing sight of the bigger picture."

Greg Hennigan
Manager, Scotiabank

"She brought an incredible mix of collaboration, deep user research expertise, and creative problem-solving to the table. Her ability to ground our design direction in solid research was instrumental — the foundation she built had a lasting impact."

Melissa Pagan
UX/UI Designer, Cisco

"Her ability to produce high-quality, compelling creative while juggling competing priorities and deadlines within the business, and her willingness to empathize and collaborate with different teams is something to be desired in any designer."

Nicole Aysan
Lead Designer/Manager, Cisco
Read more on LinkedIn

Contact