Hi, I'm Caitlin Chu
Currently
Access & ID @ Scotiabank
Previously
TheScore, Cisco, Indus.ai
Implemented a new authentication method to improve success rates for over 7 million monthly customer sign-ins.
Designed a new payment method for sports fans to make larger plays and transfers from the Sportsbook apps.
Conducted foundational user research for the first MVP of Cisco’s new design system documentation site.
Redesigned an accounting firm’s website to improve customer wayfinding and contact rates.
Designing for highly-regulated domains makes me great at navigating complex ambiguity and collaboration in a variety of work environments.
My Bachelor of Design study at York University & Sheridan College prepares me with excellent skills in design craft and a sharp eye for detail.
My early career as a web developer has honed my systems-thinking and ability to work with technicalities and code (HTML, CSS, JS, GitHub, and more).
I've taught overseas and mentored at events, online, and in my current role as a lead designer, which has built my communication, mentorship, and leadership skills.
When I'm not designing, I enjoy travel, nature getaways, video games, playing guitar, and cooking.
"She brought an exceptional level of precision to everything she touched. She’s incredibly thorough and proactive in her approach, with that rare ability to zoom in on the tiniest details without ever losing sight of the bigger picture."
"She brought an incredible mix of collaboration, deep user research expertise, and creative problem-solving to the table. Her ability to ground our design direction in solid research was instrumental — the foundation she built had a lasting impact."
"Her ability to produce high-quality, compelling creative while juggling competing priorities and deadlines within the business, and her willingness to empathize and collaborate with different teams is something to be desired in any designer."
