Hi, I'm Caitlin Chu -
I'm a Senior Product Designer @ Scotiabank
I've built, designed, and scaled human-centric experiences for the past 8 years. I navigate ambiguity to help people find clarity in the chaos and simplify their complex, everyday tasks.
Selected Work
TheScore
Wire transfers: enabling sports bettors to make larger, secure transactions
Cisco
Muse design system reference site: improving workflows by replacing an outdated resource
Collective experience
S+C partners website redesign: enhancing the user's browsing experience
Scotiabank
Identity verification enhancements: key takeaways from an NDA project
About
I graduated from the York University & Sheridan College Bachelor of Design program in Toronto. I love learning and trying new things so after graduating, I taught English abroad while freelancing in design.
I eventually returned to Canada to study front-end code and UX/UI before landing my first gig as a web developer. This journey led me to my current passion for product design, and has shaped me into an extremely empathetic designer for the people building our products as well as those who use them. I now have 8 years of experience in the industry.
As an individual, I value community, self-development, and growing outside of my comfort zone. Adjectives my peers use to describe me are thorough, proactive, detail-oriented, and collaborative.
Outside of design, you'll usually find me exploring nature spots, dabbling in music, watching sci-fi, or playing city/base management games.
References
"She brought an exceptional level of precision to everything she touched. She’s incredibly thorough and proactive in her approach, with that rare ability to zoom in on the tiniest details without ever losing sight of the bigger picture."
Greg Hennigan, Group Manager, Scotiabank
"She brought an incredible mix of collaboration, deep user research expertise, and creative problem-solving to the table. Her ability to ground our design direction in solid research was instrumental — the foundation she built had a lasting impact."
Melissa Pagan, UX/UI Designer, Cisco
"Her ability to produce high-quality, compelling creative while juggling competing priorities and deadlines within the business, and her willingness to empathize and collaborate with different teams is something to be desired in any designer."
Nicole Aysan, Lead Designer, Cisco
